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A journey of growth, service and discovery.

From the creation of Goodology®, a transformative philosophy centered on harnessing the power of positive energy, to rebuilding lives and businesses, Bernie Fallon’s story is one of relentless curiosity and unwavering purpose.

Years ago, Bernie sold the Public Market and embarked on a life-changing path—studying and volunteering with homeless children, immersing himself in the essence of kindness and compassion. This exploration fueled Goodology®, a guide to living with intention, joy, and impact.

Returning to entrepreneurship, Bernie purchased Loeb’s Foodtown, turning it into a thriving cornerstone of the community. Now, he’s come full circle, reclaiming and reshaping the Public Market with a renewed vision of excellence and service.

At the heart of Bernie’s mission lies a simple yet profound idea: customer service is an act of love. His pioneering protocols invite positive energy into every interaction, uplifting countless people daily and proving that kindness can transform businesses and lives alike.

An author of one book—with several more in progress—Bernie continues to share his insights, empowering others to embrace a life of purpose, resilience, and generosity.

Join the journey. Explore Goodology®. Be inspired.